Urban Art Biz | Diversifying Your Market

Diversifying Your Market | Season 4, Episode 3 of Urban Art Biz

Wednesday, Nov 27, 2024 from 12 – 1:00 pm CST
With our very special guests:
Storm Angeconeb and Jordan Stranger
Register here

As artists we dedicate our lives to developing our creative gifts and sharing our vision with as many people as we can. We also need to pay the rent, put food on the table and purchase supplies so that we can continue to develop our skills and knowledge and spend time creating. But what happens in your downtime, in between projects, grants, or ideas? How do you continue to generate an income to sustain your creative life?

You diversify!

Diversifying your income is so important for freelance artists. When you spread out the ways you earn money, you insulate yourself against those “slow times,” giving you the ability to take on (and seek out!) projects that truly excite you.

In this workshop we’ll hear about the experiences and artistic journeys of two incredible artists, Storm Angeconeb and Jordan Stranger, and how they’ve expanded their creative visions, making the most of their careers as artists by sharing traditional teachings to a wider audience through contemporary platforms without compromising their beliefs. We’ll cover a number of the subjects you see below:

Available avenues for artists to generate income:

-Selling work in person and online
-Gallery shows
-Contracts/Private Commissions
-Grants/Funding
-Mentoring or teaching workshops
-Presentations/Public Speaking/Consulting

How to expand the market for your work:
Original creations, for example; paintings, illustrations, or beadwork
Signed prints
Murals
Collaborations with other artists or organizations
Graphic design for others
Licensing your designs for reproduction

Things to think about:

-Contracts
-Fees
-Royalties
-Commissions
-Direct sales
-Client relationships
-Compromises

We hope this workshop inspires each of you to create and expand your repertoire and begin to diversify your own portfolio!